Sprite Way

Sprite has always been intertwined with Hip-Hop and its culture. But somewhere along the way, both lost a bit of their cred. Sprite Way, a social-first campaign that became an operating system for everything Sprite, aimed to change all of that. The brand rebooted itself, creating a clean social slate and then following (and promoting) the true, emerging pioneers and influencers of music and fashion.

Case study below.

LeBron James / Sprite

To commemorate its biggest athlete, LeBron James, starting a new legacy as a Laker, Sprite wanted a collectible to break some of its own records. We created this very limited edition set of cans.

King James loved it…

…the NBA, not so much.